Laura is a keen activist in circular fashion, clean beauty and wellness and clean tech.

Welcome to,  a destination website curated by Laura Romanin, the activist and environmental enthusiasts sharing her journey towards a ‘greener’ lifestyle.

Laura has over 10 years in experience in luxury retail as a digital producer, lead brand creative.  She has worked  with emerging fashion brands pioneering new earth – conscious materials,  renowned fashion houses pivoting to reduce their carbon footprint from clean beauty and wellness brands. And most recently,  with her new venture ~WeKleen, passionate about smart city innovations.

Laura’s hope is to inspire her following in finding simple joys for moving towards a modern day sustainable lifestyle.

Laura has sat on several panels at Financial Times Smart City Summit, Green Utopia Sustainability & Wellness Festival’,  VADA Voices on Sustainability and FEMALES NARRATIVES (London) and most recently, Fashion Circle at The AllBright – all female members club (London) in February 2020 discussing ‘influencing for good,’ with a passion for the environment being at her core as a guest panellist.

Most recently speaking as a guest Industry Expert at Condé Nast College of Fashion & Design in June 2020. 

Laura’s work portfolio includes currently a Digital Producer at Selfridges & Co (since March 2019),  Selfridges‘ Buying Better / Inspiring Change, Project Ocean: Beauty Booth, Bright New Things, Depop, Happy x Nature by Kate Hudson & Reformation online and in store activations and most recently.

From Feb – Sept 2019, held a position as a Consultant at CLOUDTWELVE  in West London.

From 2014 – 2018, she held a position of Brand Creative at NET-A-PORTER.

In 2019, Laura launched a smart city app that solves cities biggest challenge: water waste and managing pollution for commercial and residential real estate. WeKleen was created in her kitchen and shortly after shortlist as ‘ App of the Year’ category by BusinessGreen Technology Awards and selected by Mayor of London, Better Futures an initiative that supports clean tech businesses. In addition, invited to speak at Financial Times to share her expertise in the future of car care and why a new alternative is essential to protect our planet.

Laura Romanin



Your data will stay private and will not provided to any third party.
By Submitting your email you consent to our Terms and Privacy Policy following the General Data Protection Regulation.